Simple, Mathematical Formula for Persuasion

The brain is split into two parts: the logical part and the emotional part. This is the reason why it's necessary to have both logic and emotion in a speech. Without emotion, a person might agree with you, but will continue doing the opposite of what you just told them.

Example? Everyone knows that smoking is bad for your health (logic), but many people continue doing it because they're emotional brains haven't been convinced.

Don't only concentrate on adding knowledge ("You know you should stop drinking alcohol...It's bad for your health!"), also attach some emotion ("Think of how much suffering your children and wife are going through when they see you come home drunk")


However, don't expect someone to immediately accept your arguments and stop smoking. This will take lots of persistence because habits take time to break.