Persuasion Skills Principle

Here's a valuable Persuasion Skills Principle: Do someone a favor before you ask for a favor. The Law of Reciprocation states that people are likely to return favors, so first do something for your prospect before you ask him/her to do something for you.

• Give something away for free to your clients. They'll remember you for it. They'll like you. They'll do more business with you. They'll refer more clients to you.